As a business owner, it is important to maintain a professional appearance in everything you do. This includes the way you print your labels. If you make any of these 5 common mistakes when you invest in custom label printing, it can make your business look unprofessional and unattractive to new customers. So be sure to avoid them at all costs!
1. Printing labels on cheap paper
One of the quickest ways to make your business look unprofessional is by printing labels on cheap, flimsy paper. This will make your labels look and feel cheap and can reflect negatively on your business. Invest in high-quality paper labels so that your labels look sharp and professional. If in doubt, order material samples before making a decision.
2. Incorrect font choice or size
Another mistake that can make your business look unprofessional is using the wrong font or an incorrect font size. Be sure to choose a clean and legible font for your labels, and use a size that is easy to read. Avoid using overly- decorative fonts as well, as they can be hard to read and can easily look unprofessional.
3. Wrong color scheme or ink saturation
When choosing a color scheme for your labels, be sure to use colors that are easy to spot and are in line with your brand guidelines. We generally recommend not to overdo it and stick with a maximum of three color. You also want to make sure that the ink saturation is not too light or too dark. If the ink is too light, it will be hard to read. If it is too dark, it will look blurry and unprofessional.
4. Poor alignment or spacing
Another element that can impact the look of your product labels is poor alignment or spacing. That is when you have uneven borders or bleeds around your design or your text isn’t centered. Be sure to align your text and images properly, and leave enough space between them so that they are easy to read. Overcrowding your labels will make them look cluttered and unprofessional.
5. Grammatical errors
Finally, one of the biggest mistakes you can make that will make your business look unprofessional is having grammar errors on your labels. This makes it appear as though you do not care about details or the quality of your work. Be sure to proofread your labels carefully before printing them to avoid any embarrassing mistakes.
By avoiding these 5 common mistakes, you can be sure that your business labels will give off a professional and polished appearance. This will reflect positively on your business as a whole and help you attract more customers. So take the time to do it right and print your labels with care.