One of the main characteristics of green entrepreneurship is self-efficacy. Entrepreneurs who perceive themselves as highly effective in addressing ecological and social problems have higher self-efficacy and more positive intentions. Self-efficacy also correlates with the intention to create a green enterprise. Nevertheless, self-efficacy does not appear to be an independent factor in the development of green entrepreneurship. However, it is important to keep self-efficacy in mind in propaganda and green entrepreneurship.
Moreover, green entrepreneurs often strive to be innovative and flexible in their approach to problem solving. Often, such entrepreneurs are rewarded with recognition for their efforts, which helps in gaining staff buy-in. Furthermore, they use these rewards to communicate green messages to stakeholders and the general public. Green entrepreneurs are often considered disruptive thinkers, and this is a key factor in the growth of their firm. In addition, their innovative approach to problems often results in superior solutions.
To develop the questionnaire, Hockerts developed a scale based on validated questionnaires. He then randomly selected 40 students from different business schools in Chengdu and conducted pilot tests. The temporary scale had 32 items that measured respondents’ intentions to become green entrepreneurs in the face of a COVID-19 pandemic. The questionnaire was scored on a five-point Likert scale with 1 representing a strongly agreeing opinion and five indicating total disagreement stylishster.
While it’s easy to recognize the characteristics of green entrepreneurship from a distance, the study also revealed an interesting correlation between self-efficacy, optimism, and social responsibility. The results of the study indicated that the three characteristics of green entrepreneurship were correlated with social responsibility and ecological values. It is a highly recommended practice for any business that wants to improve the world’s environment. The study concludes that the traits of green entrepreneurs are also present in companies that produce green products.